June 14, 2021

We are hiring | Marketing Executive

We are currently seeking an experienced and proactive Marketing Executive to help contribute to the success of our business.

It’s a very exciting time to join our small team, as we have just gone through a significant brand refresh and have some brilliant new packaging design in the pipeline ready to be rolled out this Autumn/ Winter. We are looking for a self-starter to join our team and promote our USPs and exciting new changes.

The role will report to General Manager and will be responsible for all marketing duties.

Key Activities & Responsibilities:

· Develop and implement the strategic marketing and PR plan for both Yorvale Ice Cream and Yorlife Kefir;

· Responsible for planning, structuring and managing all marketing and communications;

· Create engaging content for social media (graphics, images, video) that builds meaningful connections with trade customers and end consumers;

· Creating new, exciting and interesting content for blog posts;

· Liaise with distributors to schedule collaborations and ensure they are up to date with the latest news and all Yorvale marketing literature;

· Manage our outsourced design team to create new literature as well as re-designing and designing new product packaging, sales aids and POS;

· Identify and maintain relationships with new collaboration opportunities, business development opportunities and partnerships;

· Monitor, track and analyse marketing performance and review against competitors;

· Work closely with our remote business development team to support sales;

· Respond to social media and email enquiries;

· Write press releases and create newsworthy material for local and national press/industry magazines;

· Website management & SEO, preferably with experience using Webflow however training can be given;

· Create monthly social media and website analytics reports;

· Create images and graphics for social media using photo editing tools such as Canva;

Experience required:

· Experience using website management systems & SEO

· Experienced in Social Media Marketing

· Must be comfortable in graphic design or photo editing tools such as Canva

· Must be comfortable working autonomously

Desirable experience:

· Experience with scheduling tools (Later, Hootsuite)

· Interest or experience in photography

· Experience with Adobe software (Illustrator, InDesign, Photoshop etc.)

· Business to Business Marketing

· A background in sales or business development is favoured

The role is office-based, full time and permanent.

Our offer:
· Competitive Salary
· 28 days holiday inclusive of bank holidays
· Monthly Ice Cream allowance!

Job Type: Full-time, Permanent

Application deadline: 27/06/2021

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